The Tide Pods - Small But Powerful Campaign featured a series of Facebook videos in the 8-bit animated style that highlighted great plays made that week. Each week we released 3-5 videos spanning over the football season.

This was the first project I helmed solo. I was in charge of outsourcing talent to do the character and background designs. In addition to hiring a small crew to animate and edit the videos together. I handled the majority of the edit, sound, and sound effects.

All designs are property of P&G and Taylor Strategy respectively.