Tide Pods
Small But Powerful

Part 1 of the Tide Pods Small But Powerful featured a campaign showcasing past and present influential athletes who may be small in stature but left a huge mark in their respective sports.

I collaborated with a series of editors to edit and animate the series.

All designs are property of P&G and Taylor Strategy respectively.

Part 2 of the The Tide Pods - Small But Powerful Campaign featured a series of Facebook videos in the 8-bit animated style that highlighted great plays made that week. Each week we released 3 - 5 videos spanning over the football season.

I owned this project start to finish. I was in charge of outsourcing talent to do the character and background designs. In addition to hiring a small crew to animate and edit the videos together. I handled the majority of the edit, sound, and sound effects.

All designs are property of P&G and Taylor Strategy respectively.